Leading design teams in the creation of new experiences that leverage emerging technologies such as AI/ML, AR/VR, and Blockchain/Cryptocurrency
Guiding startups in the balance of feasibility, viability, and desirability in order to shape the business model. Expertise in Fintech, Healthtech, and Mediatech
Setup of in-house innovation programs to build the machine that turns ideas into results via organizational alignment, methodology. and tools.
Law of Project Momentum: TANGIBILITY
Posted On August 13, 2014
The most tangible effort or deliverable will receive the most attention.
Example: If you present strategy and a prototype in the same meeting be sure to present the strategy first. It will be challenging to get your audience to enter a strategic mindset once they’ve seen the prototype.
A theoretical hierarchy of UX deliverables by degree of tangibility