Law of Project Momentum: TANGIBILITY

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The most tangible effort or deliverable will receive the most attention.

Example: If you present strategy and a prototype in the same meeting be sure to present the strategy first. It will be challenging to get your audience to enter a strategic mindset once they’ve seen the prototype.

A theoretical hierarchy of UX deliverables by degree of tangibility

  • Prototype (highest tangibility)
  • Visual Design
  • Wireframes
  • Flows, Personas
  • Design Models, Behavioral Models, Interaction Models
  • Business Requirements (lowest tangibility)
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